TAFE NSW undertook a rebrand and moved from an ultra-corporate, unmemorable organisation to an dependable, energetic brand of unison among the ten NSW campuses. The brand today is bold and youthful, sending a clear message that inspires people to be ambitious.
As part of the rebrand, I designed a complete and cohesive suite of icons.
The rebrand was applied to all print and digital collateral and campaigns, in and around each TAFE NSW campus. I created Snapchat geofilters to promote TAFE NSW events.