Mr & Mrs Jones — Enza Lacherdis | Designer

I developed the brand strategy and idea behind the Mr & Mrs Jones brand.

As Head of Design, I redesigned the brand, brand strategy and style guide.

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I led the design for over 300 products striving to fill our retail stores with design-led, commercial gifts you’d want for yourself.

I led the design for over 300 products striving to fill our retail stores with design-led, commercial gifts you’d want for yourself.

Products ranged over categories such as homewares, stationery, novelty, drinkware and beauty.

Products ranged over categories such as homewares, stationery, novelty, drinkware and beauty.

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I designed different packaging style guides for seasonal campaigns.

I designed different packaging style guides for seasonal campaigns.

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I styled and art directed photoshoots for each campaign.

I styled and art directed photoshoots for each campaign.

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We later rebranded to the shortened, mamjo.

We later rebranded to the shortened, mamjo.

I designed and developed the new look website in Shopify.

I designed and developed the new look website in Shopify.

And led our digital and social strategy with our team.

I wrote brand copy for campaigns, product names, packaging, product descriptions, EDM's and social captions.

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